Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota in taking great steps to develop eco-cars which will help us become a low carbon society
Create vehicles that are popular with consumers.
- Provide world-class safety to protect the lives of customers.
- Provide optimization of energy/infrastructure to local communities.
- Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
- Deliver cars that will stimulating and even inspiring and that will thereby earn smiles from our customers.
- Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
- Through true mutual trust with partners, contribute to development of new technology and improved expertise.
- Contribute for economic development of local communities with R&D operations functioning effectively in each region.